Doft in Press

In part Five of the Trucking in the 21st Century series, we look at how apps are helping trucking companies work more efficiently, profitably, and safely.

Three other freight-matching companies share their views on the market.

Uber Freight, an app matching owner-operators and small fleets with loads to haul, launched with much fanfare recently. Yet the use of computer technology to match up freight with trucks that can haul it is hardly new.

The company Doft, or 'Do Freight Transportation,' is a load-matching service that is aiming to inject greater transparency and speed into freight transactions between owner-operators/small fleets and shippers. It likens its service in freight to ride-sharing apps like Uber and Lyft, and says its successful connections between shippers and carriers come with a simple service fee of 4.99% per transaction for both sides of the deal.

The ride-hailing giant today launched Uber Freight, which takes the same model used in rider trips over to freight hauling.

Commercial truck and van operators can use the new mobile app to link up with end users who need cargo transported on city streets and highways. Uber Freight serves as the broker providing its mobile, cloud-based technology to interested parties.

The company has been testing Uber Freight for van deliveries since September. That's taken place in the Texas Triangle region that goes between Dallas, Houston, and San Antonio and Austin.

This morning, the San Francisco ride-sharing giant officially unveiled its new service for the trucking industry: Uber Freight. The cloud-based app matches carriers with shippers, focusing on dry van and reefer (refrigerated) loads.

Uber Freight Senior Product Manager Eric Berdinis says the company tapped into its expertise in matching supply and demand, along with building pricing algorithms in the passenger market, and transformed that process into matching freight with owner-operators and small fleets.

All those 'Uber for trucking' start-ups just got another competitor to contend with: Uber.

After months of operating in stealth mode, the San Francisco company best known for its ride-hailing service took the wraps off Uber Freight, a cloud-based, on-demand, full truck-load freight brokerage on Thursday.

There are nearly 3.5-million truck drivers in the United States. Many of these drivers work for large haulage companies, but there are roughly 400,000 freelance and owner-operator drivers out there. Advancements in the industry typically benefit the larger companies while the drivers who are freelancing or working for their own company are often overlooked. The Doft (do freight transportation) platform is embracing these overlooked drivers and making it easier to find jobs and use their time efficiently. 

Staff News Throughout the Transport Industry 

HONG KONG - After recently announcing a host of changes to the senior managing team of Cathay Pacific, the airline has taken the first step in its transformation plan, a reorganisation of its head office and the restructuring of its cargo department. Cathay Pacific has removed the role of Cargo Director which was due to be fulfilled by James Ginns, who would have been taking over the position from Simon Large, effective June 1.

New ground freight-sharing platform Doft (Do Freight Transportation) has welcomed Pat Hull, the CEO and founder of, as an advisor to the company.

Uber has, at last, announced the full launch of Uber Freight - the company's latest move to extend its on-demand transportation model from taxis and people to, well, everything else.

The company has already branched out to food delivery via UberEats and local delivery via UberRush, and had initially soft-launched its freight arm back in September 2016 in and around the Dallas area.