The freight industry is in a period of rapid change as new technologies come online to address issues like emissions, automation and autonomous road haulage. Customers and logistics providers are interacting in new ways, with more companies moving onto the cloud to deliver their services. Among them is Doft, which applies a familiar on-demand model to freight and logistics across the United States.
How it works
Doft uses an app that lets customers put their shipping requirement in front of registered freelancers and owner-operators, who can then apply to accept the job. The idea is that by cutting out the brokers who would traditionally middle-man the deal, customers can save on both cost and time. Doft takes a transparent fixed commission on each job.
The platform's technology also allows shipments to be tracked from collection to delivery, so customers always know where their freight is. For drivers, the benefit is being able to find loads for return trips much more easily, which maximizes efficiency and profit by cutting down on empty runs.
A focus on efficiency
Doft's pitch centers on making freight transport more efficient and less wasteful. By matching loads to available trucks and reducing empty miles, the platform aims to save money for shippers, increase earnings for drivers, and cut the needless emissions that come from trucks running without cargo.
"We want to save people and companies money and time, as well as help the environment."
That combination of cost savings, transparency and load visibility is what Doft offers to the owner-operators and small shippers who form the backbone of the freight industry.
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