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Doft in PressJune 12, 2017· 1 min read

Doft Brings Transparency and Speed to Freight Transactions

Doft Brings Transparency and Speed to Freight Transactions

Doft, short for Do Freight Transportation, is a load-matching service built to bring greater transparency and speed to freight transactions between owner-operators and small fleets on one side and shippers on the other. It likens its approach to ride-sharing: connect the right carrier with the right load, quickly and directly.

With load-board industry veterans on its team, the company has focused on growing the freight within its network and showing small shippers how fast they can find carriers.

Loads you can trust

One of Doft's core ideas is that every load a driver sees should be real and current. Traditional and mobile load boards often depend on a poster keeping their listings up to date, so loads can sit "hanging there" until the data goes stale.

"Our load is valid only when a driver looks at it on the smartphone," says company co-founder Dmitri Fedorchenko. As soon as a load is accepted, it disappears from the app.

That design removes a frustration every driver knows: chasing a load that's already gone.

Speed and cash flow for drivers

Doft is built around what matters most to owner-operators and small fleets:

  • Fast, transparent matching between shippers and carriers
  • Quick confirmation, so a driver knows immediately that a load is theirs
  • Tools that put cash-flow control back in the driver's hands

By keeping load data honest and matching fast, the platform aims to reduce empty miles and wasted time, the two things that quietly eat an owner-operator's earnings.

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