
Supply-chain disruptions have pushed shipping costs to record highs, with small businesses and consumers feeling the brunt of rising freight prices. The system of long supply-chain contracting needs a complete overhaul. Because the transportation industry is changing, current financial contracts are antiquated. Let's explore why the supply chain's economic engagement system needs an update.
The Supply Chain Under Strain
Recent disruptions exacerbated the supply-chain crisis by creating thousands of minor interruptions as demand boomed. Examples include raw-material shortages, factory closures, a lack of truck drivers, port congestion, high demand for ocean and air shipping, and inadequate infrastructure.
These shocks also exposed investment shortfalls at critical ports, controversial labor cuts, and a chronic failure by key players to collaborate. Some transit companies reduced their stockpiled containers to combat these pitfalls, and many freight operators compiled hard-won lessons into a crisis "playbook" as they hired new workers.
Outdated Use of Static Prices
Annual contracts with static pricing are still the primary method in supply-chain operations. In a volatile market, that's no longer a safe bet, because statically priced contracts don't correlate with the instability of the supply chain.
Long-term contracts locked into fixed prices often result in rejection from carriers in a high-demand era. That leads to dramatic swings in pricing and forces shippers to sign multiple contracts a year.
The static-pricing model is rigid and places the risk of price increases solely on the carrier. Service levels become unpredictable for shippers, who are forced to gamble on whether their freight will be delivered. The result is an unbalanced equation: money comes out of the carrier's pocket while reliability stays shaky for both parties.
Dynamic pricing may be the future of supply-chain contracts because of its flexibility. A familiar example is how large e-commerce retailers revise prices continuously based on supply and demand.
Solutions for the Future
Transportation logistics are vital but currently fragile, with too many risks at every level, from driver shortages to unpredictable freight capacity.
To ease these problems, the industry needs a more flexible, efficient freight-pricing system. In today's model, brokers act as contract facilitators, but those contracts often fall through. By cutting out the middle-man, digital platforms that serve all parties can build a long-term answer for supply-chain pricing.
Apps can implement dynamic pricing and connect shippers and carriers directly, giving both sides a precise, transparent proposal. By building a large network of carriers that can bid instantly, demand connects directly to capacity, with pricing informed by real-time data so everyone works from accurate information.
Finally, digital platforms can offer an open marketplace for the last mile of the supply chain, enabling up-to-date delivery methods and Just-in-Time (JIT) shipping, something the transportation industry needs.
With trucks one click away at a fair market price, on-demand freight marketplaces are reshaping the future of trucking.
Move freight smarter with Doft
Thousands of loads, instant matching, and fast carrier pay — all in one place.
Sign up free